DACL logo
Paid advertising performance

September 2026 Closeout · Data through Sep 30, 2026

September closed with a lower cost per lead than the reliable August window. Daily volume remained below the required operating level.

September generated 1,331 gross paid leads from CA$33,194.40 in spend, averaging 44.4 gross leads per day at a blended CPL of CA$24.94.

Gross Paid Leads1,331
Gross Leads / Day44.4
Gross CPLCA$24.94
Renters Under 7059.7%794 / 1,331

Commercial target vs September

September finished below the volume goal and the CPL goal. Average daily spend also remained below the operating target.

Gross Leads / Day44.4Goal: 60+
Daily SpendCA$1,106Goal: ~CA$1,252
Gross CPLCA$24.94Goal: ~CA$20.87

Lead quality

Renters under 70, as a share of gross paid leads, is the quality measure to read alongside volume and CPL.

Renters93370.1% of gross leads
Renters under 7079459.7% of gross paid leads
Cost per Renter under 70CA$41.81September closeout

August comparison

Age capture was incomplete during August 1–9. The comparison below uses August 11–31 only. Compare rates and cost, not raw lead totals.

Gross CPLCA$24.94Aug 11–31: CA$28.38 · Improved
Renters under 70 / Gross59.7%Aug 11–31: 58.6% · Improved
Cost per Renter under 70CA$41.81Aug 11–31: CA$48.42 · Improved

September daily performance

September daily gross leads and gross CPL. Reference lines: 60 leads and CA$20.87 CPL.

September 1–30 daily detail

Paid spend and backend gross leads were recorded on all 30 September days. There were no zero-lead spending days. The full daily table is the record; the summary above is the read.

DateSpendGrossGross CPLRentersRenters under 70
Sep 1CA$1,127.9247CA$24.003529
Sep 2CA$1,160.7652CA$22.323530
Sep 3CA$597.6125CA$23.901411
Sep 4CA$1,125.1747CA$23.942416
Sep 5CA$1,248.0665CA$19.204336
Sep 6CA$1,282.1957CA$22.493432
Sep 7CA$1,326.6564CA$20.734540
Sep 8CA$977.9539CA$25.082822
Sep 9CA$1,181.6443CA$27.482421
Sep 10CA$1,261.4649CA$25.743531
Sep 11CA$951.7945CA$21.153328
Sep 12CA$1,228.8559CA$20.834538
Sep 13CA$1,295.3352CA$24.913630
Sep 14CA$988.6140CA$24.723028
Sep 15CA$684.4234CA$20.132218
Sep 16CA$1,488.0447CA$31.663830
Sep 17CA$1,078.4641CA$26.303125
Sep 18CA$967.5639CA$24.813128
Sep 19CA$1,190.4652CA$22.894234
Sep 20CA$1,154.4643CA$26.853430
Sep 21CA$856.5025CA$34.261813
Sep 22CA$1,606.0451CA$31.493325
Sep 23CA$613.6217CA$36.101211
Sep 24CA$871.6639CA$22.352824
Sep 25CA$1,109.5045CA$24.662925
Sep 26CA$1,497.8458CA$25.824339
Sep 27CA$1,139.2148CA$23.733232
Sep 28CA$1,182.0440CA$29.553225
Sep 29CA$1,117.5434CA$32.872626
Sep 30CA$883.0634CA$25.972117
September totalCA$33,194.401,331CA$24.94933794

Monthly paid ads record

Full paid advertising history remains in the monthly record below.

PeriodSpendGross LeadsGross CPLRentersRenter %Cost / RenterRenters under 70RU70 %Cost / RU70
January 2026CA$30,5921,401CA$21.8496669.0%CA$31.67———
February 2026CA$31,6871,410CA$22.471,07376.1%CA$29.53———
March 2026CA$36,3831,494CA$24.351,16177.7%CA$31.34———
April 2026CA$29,0651,224CA$23.7588672.4%CA$32.81———
May 2026CA$30,2711,220CA$24.8184969.6%CA$35.65———
June 2026CA$34,8091,351CA$25.771,06779.0%CA$32.62———
July 2026CA$35,1621,558CA$22.571,24680.0%CA$28.22———
August 2026CA$31,748.261,283CA$24.7593773.0%CA$33.88Partial age capturePartial age capturePartial age capture
September 2026CA$33,194.401,331CA$24.9493370.1%CA$35.5879459.7%CA$41.81

Next

Increase sustainable gross lead volume, move blended CPL toward CA$20.87, and continue increasing the Renter-under-70 share.

All three count. Gross CPL alone does not.