Monthly performance trend
Lead volume and cost per lead from August 2025 through July 2026.
MM
Client Account
Paid media performance reporting
Advertising Performance Synopsis
July delivered the strongest lead volume of 2026.
Top-line performance
Current month compared with the previous month. Lower CPL movement is treated as positive.
Three-frame view
| Metric | July 2026 | June 2026 | MoM change | 2026 YTD | Read |
|---|
July weekly performance
The opening five-day block was expensive. The following three weeks recovered sharply.
Weekly detail
Spend, lead output and rental lead economics.
| Period | Spend | Leads | CPL | Rental leads | Rental CPL |
|---|
Website leads
Website lead volume is reported separately from the Meta campaign totals in the source sheet.
Website lead trend
Monthly website leads and rental-qualified share.
Recommended next moves
These are operating recommendations inferred from the supplied performance data, not claims contained in the spreadsheet.